Overcoming silence with strength: An intimate portrait of world rugby star Jodie Ounsley, capturing her journey as a deaf athlete and her deep connection with HSBC’s accessible tech.

The campaign celebrates accessible technology and the inspiring journey of an individual who defied the odds to become a role model. It showcases the transformative power of accessibility and how HSBC is leveraging it to create a seamless digital experience for all.

The hero film crafted by director Lorenzo Sorbini was supported by a social-first campaign, using tailored cut-downs to drive traffic to the HSBC Accessibility Hub. The campaign exceeded its annual KPI by over 170% within two weeks, generating more than 40 million impressions and 1.3 million interactions across Meta platforms.

The campaign picked up Gold at the Kinsale Shark awards for Best International Branded Content. Produced in partership with Earthling. Watch the film here