A flagship, storytelling campaign for Coca-Cola GB, celebrating the vital yet often overlooked role of small, independent retailers in local communities.

For 125 years, Coca-Cola has worked alongside independent retailers across Britain, supporting the businesses at the heart of local communities.

The Bosses is a nationwide campaign celebrating six independent business owners and the vital role they play in the places they call home. Through six short documentaries directed by Ross Bolidai, we told their personal stories of family, resilience and legacy, capturing the people and passion behind each business.

Accompanied by a striking portrait series by Serena Brown, we brought each Boss into the spotlight, with a nationwide OOH campaign giving them their own billboard in their hometown, recognising their contribution and celebrating them as local icons.

View the Full Campaign here.